Incline Cider: Base Camp Proctor

Brand identity and campaign concept built around the idea of “Base Camp” as a shared starting point for exploration and community.

I developed a flexible visual system inspired by outdoor culture, using bold typography, trail-marker-inspired graphics, and an earthy, Pacific Northwest palette. The goal was to create something that felt both structured and approachable while extending naturally into events, packaging, and future campaigns.

The result is a scalable brand concept that moves beyond a single product and gives Incline a platform for ongoing storytelling.