Almond Roca: 12 Days of Christmas

Holiday campaign concept and design for Almond Roca, centered around gift-giving, nostalgia, and the ritual of sharing something classic.

I leaned into the brand’s iconic gold foil and heritage feel, building a warm, festive visual system that feels both familiar and elevated. Typography and layout were kept simple and intentional, allowing color, texture, and product to carry the experience.

The result is a cohesive holiday direction that reinforces Almond Roca as a timeless seasonal staple while giving it a fresh, modern presentation.