Peterson Bro’s 1111: Shirt and beer label

Illustration and apparel design for Peterson Bros 1111, a Tacoma bar known for its offbeat, divey charm and strong local following.

I created a bold, character-driven design that leans into humor and personality, translating the bar’s eclectic atmosphere into something wearable and memorable. The illustration style is intentionally loose and expressive, giving the piece an immediate, hand-made feel.

The result is a playful, highly recognizable graphic that works across both merchandise and beer labeling, helping extend the bar’s identity beyond the space itself.