E9 Brewing: My Fishing Buddy

Branding, illustration, and apparel design for E9 Brewing’s “My Fishing Buddy,” extending the brewery’s offbeat, experimental personality into a playful, character-driven concept.

I created a bold, illustrative direction that leans into humor and storytelling, building a graphic that works across both beer labeling and merchandise. The style is intentionally expressive and slightly unrefined, giving it a hand-drawn, approachable feel that aligns with the brewery’s independent spirit.

The result is a distinctive, memorable design that translates easily from can to apparel, helping the concept live beyond the beer itself.